What We
Do

01

Websites for Force-Free Pros

Whether you need a brand new site built from scratch, or an update of an old one to reflect who you’ve become as a trainer, I’ve got you covered.

Every build starts with a clean, custom layout designed around your services and your clients… I’m not a fan of generic templates.

The photos on your site say as much as the words do.

I know what stress looks like in a dog, even if your clients don’t (yet… because you’ll get to teach them!)

Every image is chosen to reinforce your methods, not contradict them, and every site is built to be accessible to as many visitors as possible.

I know how hard you’ve worked for your certifications and your reputation. Your website should make that obvious from the first scroll.

I’ll make sure your credentials, your story, and your brand all speak the same language: clearly, consistently, and professionally.

02

Force-Free Content & Logic

You won’t have to explain what “threshold” means, or why you don’t use a prong collar, or what the difference is between positive reinforcement and bribery.

I already know.

Your site’s language will be accurate, science-based, and written by someone who actually speaks the same way with their clients.

Honestly, sometimes this is the most time consuming part…

I don’t just look for “cute dog pictures.”

I look at what the dog is doing in the picture.

Pinned ears, whale eye, a tucked tail… I know those don’t belong on a force-free trainer’s website, and I’ll catch them before your clients do.

In an unregulated industry, trust signals matter more than almost anything else.

I will ensure those hard-earned, well deserved certifications get noticed (and explained).

I will ensure you’re positioned as the expert you are, because I know how to build a site that makes the right clients feel immediately assured.

03

Consulting & Support

Sometimes the biggest problems on a website are invisible to the person who built it simply because they already know where everything is.

I’ll look at your site with fresh eyes, the same way a potential client would, and tell you exactly what’s confusing, broken, or sending people the wrong way.

Websites need regular maintenance to stay secure and functional, and it’s the kind of thing that’s easy to ignore until something goes wrong… and then it goes really wrong.

I can handle all of it quietly in the background, so you never have to think about it.

Your website shouldn’t hold you hostage.

If you want to manage it yourself, I’ll make sure you know how… and if you ever forget, I’ll record a quick walkthrough just for your site so you’re never stuck googling it at 11pm.

04

Client Experience & Systems

Getting found by the right people starts behind the scenes.

I’ll make sure your site is optimized for the searches your ideal clients are actually making… you know the ones… the search words typed in by dog owners who are at their last straw.
The ones who have been burned before and are finally ready to try a different way.
The ones who need you the most.

The forms and intake systems on your site are part of the client experience too. I can help you build intake forms that gather what you need, from behavior history, to medical notes, to referral sources, and more.

You’ll have the information you need before the first session even starts.